Case Study: Milwaukee School of Engineering achieves 15% enrollment growth with Liaison's Enrollment Marketing Platform (EMP)

Milwaukee School of Engineering boosts enrollment by 15%

Milwaukee School of Engineering (MSOE) faced the need to grow enrollment after a dip in 2016 and sought to revamp its recruitment marketing. MSOE, which had worked with Liaison for more than five years, engaged Liaison’s Enrollment Marketing Platform (EMP™) and campaign management services to scale personalized outreach and get more value from list buys.

Liaison implemented a multichannel, data-driven campaign strategy—personalized search, event and drive-to-apply campaigns, interest-based segmentation, centralized communications and robust analytics—backed by Liaison’s campaign management team. As a result, MSOE increased overall enrollment by 15% from 2017 to 2018, exceeded traditional freshman goals by 7.1%, grew applications by 14.5%, and filled its new computer science major to 104% of goal, while improving targeting efficiency and reducing duplicate outreach.

Milwaukee School of Engineering

Seandra Mitchell

Dean of Admissions