Case Study: Metro State University improves application efficiency and diversity with Liaison GradCAS and BusinessCAS

Metro State University broadens applicant pool to 50 states and 100+ countries with Liaison

Metro State University, a public university in Minnesota, faced significant challenges with its fragmented and inefficient application process. The inconsistent requirements across programs, limited visibility for staff, and poor communication were putting the university at a competitive disadvantage. To address this, the university partnered with vendor Liaison to implement its GradCAS and BusinessCAS centralized application services.

Liaison worked closely with Metro State to standardize the application process and integrate the new systems, even providing a temporary solution with WebAdMIT to maintain timelines. The results were immediate and remarkable, including a dramatic increase in applicant diversity with students applying from all 50 states and over 100 countries. The solution also provided program directors with real-time data visibility, greatly improving recruitment efficiency and decision-making for the university.

Metro State University