Case Study: Council on Social Work Education boosts program recruitment and streamlines admissions with Liaison’s SocialWorkCAS

Making the Case for CAS™ CSWE Shares Insights on Recruiting Programs to Join SocialWorkCAS™

The Council on Social Work Education (CSWE) needed a way to better understand and support incoming social work students and to recruit programs to a centralized admissions system. Working with Liaison and its SocialWorkCAS centralized application service (and using Liaison’s Enrollment Marketing Platform for outreach), CSWE’s Director of SocialWorkCAS led efforts to overcome program-level resource constraints, cost-perception concerns, and limited IT support to drive program adoption.

Liaison delivered SocialWorkCAS plus account and customer solutions support and marketing collaboration (including a website built via EMP), enabling CSWE to recruit programs and implement features like fee waivers. As a result, 13 programs have joined so far and report anecdotal gains — increased visibility and earlier student engagement, more targeted marketing and communications, and streamlined admissions workflows (fewer manual GPA calculations and less paper processing) — with CSWE expecting more quantified outcomes from a forthcoming survey.

Council on Social Work Education

Heather Marshall

Student Initiatives