Case Study: University of North Texas at Dallas achieves dramatic increases in student engagement and enrollment with Liaison TargetX CRM

How University of North Texas at Dallas leveraged TargetX to transform its admissions processes and improve student engagement

The University of North Texas at Dallas faced fragmented admissions processes—relying on paper, spreadsheets, and siloed communications—while transitioning from a satellite campus to a standalone university. To modernize outreach and centralize data, UNT Dallas adopted Liaison’s TargetX CRM but initially struggled with staffing, stakeholder buy-in, and underutilization of the system.

Working with Liaison and its TargetX Premier Services, UNT Dallas appointed a dedicated CRM administrator, trained staff, and launched the Trailblazer Express direct admissions program and targeted email campaigns. The result: email open rates rose from 8.6% to 64.9%, the university enrolled its largest freshman class, achieved a 71% persistence rate, and improved conversion and yield—outcomes the school attributes to Liaison’s platform, services, and ongoing partnership.

University of North Texas at Dallas

Luis Franco

Assistant Vice President for Enrollment Management and Executive Director for Undergraduate Admissions