Case Study: New England College of Optometry achieves streamlined, data-driven admissions and steady enrollment with Liaison's Enrollment Marketing Platform (EMP)

How the New England College of Optometry Transformed Admissions

New England College of Optometry faced a competitive optometry market with nationwide declines in applications and an inefficient, manual admissions process. To centralize data, improve communications, and build a foundation for recruitment, NECO adopted Liaison’s Enrollment Marketing Platform (EMP™) beginning in 2015.

Using Liaison’s EMP, NECO automated key workflows (for example, applicants receive interview reminders 10 days in advance), provided online status visibility for applicants, and centralized recruitment data to target high-yield regions like Alberta and Florida. Liaison’s platform enabled faster mass outreach (sending to 1,000 prospects in a day), reduced manual labor, and helped NECO hold enrollment steady despite the national drop in optometry applications.

New England College of Optometry

Paul Mills

Associate Director of Admissions