Case Study: Eastern University grows enrollment by 150% with Liaison TargetX

How TargetX Premier Services Helped Eastern University Grow Enrollment by 150% in Five Years

Eastern University, a Christian university in St. Davids, PA, was using an outdated CRM that caused technical issues, communication breakdowns, and data management problems. The university turned to Liaison and its TargetX CRM after leaders saw the need for a better system to reduce the number of prospective students it was losing.

Liaison’s TargetX Premier Services team helped Eastern University configure the system, improve data management, and update communication workflows with ongoing guidance and best practices. With Liaison’s support, Eastern University achieved 150% enrollment growth over five years and secured over 100 more deposits from traditional students compared with the previous year.

Eastern University

Caitlyn Marshall

Associate Director for Salesforce Administration & Enrollment Communications