Case Study: California State University, East Bay boosts early applications and expands scholarship access with Liaison

Get to Know One of Our Cal State Apply Early Giveaway Winners

California State University, East Bay partnered with Liaison to increase early applications and expand access to higher education for students facing financial or life constraints. Liaison supported the campus through the Cal State Apply Early Giveaway initiative to encourage early applicants and reduce barriers to enrollment.

Liaison implemented the giveaway by awarding three $5,000 scholarships to early CSU applicants (a $15,000 total award), with winners including Michelle Carter, Alejandro Navarro and Rosibel Medina; those funds helped recipients cover tuition, books and living costs and supported nontraditional students balancing work and family. Liaison’s program boosted engagement with the CSU application cycle and demonstrated measurable financial support that made attendance more feasible for winners.

California State University, East Bay