Case Study: Faulkner University achieves 28% more applications and 32% higher enrollment with Liaison’s Enrollment Marketing Platform (EMP)

Faulkner University increases applications by 28% and increases enrollment by 32%

Faulkner University, a private Christian liberal arts university in Montgomery, Alabama, faced a need to convert more inquiries into qualified applicants and make the application process easier to complete. To address this, Faulkner engaged Liaison and implemented its Enrollment Marketing Platform (EMP™) to improve targeting and personalization across touchpoints.

Using Liaison’s EMP, Faulkner deployed personalized multi-channel communications, a prepopulated online application with save-and-return capability, automated follow‑up and regional incentives to re-engage prospects. The campaign increased applications by 28% and enrollment by 32%, drove conversion rates from about 17% early in the cycle to roughly 50% in spring/summer, and captured many late applicants (about 20% of matriculants applied after May 1).

Faulkner University