Case Study: City Year streamlines applications and attracts more recruits with Liaison TargetX

City Year streamlines applications for 1,200- and 900-hour roles with Liaison TargetX

City Year, a nonprofit organization facing significant recruitment challenges for its AmeriCorps members due to demanding service hour requirements, sought to attract a wider pool of candidates. To address a decline in annual recruits, they partnered with vendor Liaison to pilot new, more flexible role options using the TargetX CRM product.

Liaison implemented TargetX to streamline the application process for these new roles. The solution used conditional logic to tailor the application experience based on a prospect's location and integrated with internal systems like Workday for a seamless flow of information. This reduced complexity for applicants and increased transparency for staff. The revamped process helped City Year cast a wider net, attracting a more diverse group of candidates to support its future initiatives.

City Year