Case Study: American Physical Therapy Association achieves streamlined admissions and growing CAS adoption with Liaison

APTA Embraces Its CASS, Prepares to Launch Another

The American Physical Therapy Association (APTA) partnered with Liaison to run its centralized application services—PTCAS™, RF-PTCAS™ and a soon-to-launch PTA-CAS™—to tackle the growing administrative burden of admissions, better recruit students and programs, and leverage applicant data. Their challenge was getting programs to adopt the CAS model, proving cost-effectiveness to skeptical institutions, and preparing for a new PTA-CAS rollout while using data to drive student recruitment and accreditation reporting.

Liaison’s CAS platform provided the technical and operational backbone APTA needed, enabling streamlined application processing, annual data reports and trend analyses, and outreach resources (demos, print/video materials) to recruit programs. The results speak to measurable impact: PTCAS has been in place since 2008 and is now in its 11th cycle with participation above 90%, RF-PTCAS has grown year-over-year in programs and applicants, and APTA uses Liaison-generated data to market the profession, reduce faculty workload and support ongoing recruitment initiatives.

American Physical Therapy Association

Ryan Bannister

Director of Centralized Application Services and Student Recruitment