Case Study: Marist College achieves streamlined MBA admissions and expanded outreach with Liaison's BusinessCAS

Advancing MBA Admissions and the Social Good at Marist College

Marist College, led on the graduate admissions side by Dean Kelly Holmes, faced the challenge of managing admissions across 15 graduate programs while implementing a new strategic plan focused on student success, innovation, and social good. To create a more efficient, applicant-centered process and move away from a fragmented home-grown system, Marist adopted Liaison’s BusinessCAS (and had already implemented Liaison’s Enrollment Marketing Platform, EMP) to streamline workflows and better brand and market its 100% online, working‑adult MBA and other programs.

Liaison’s BusinessCAS, integrated with EMP and WebAdMIT, centralized application materials, reduced manual email handoffs, and enabled on‑demand review of last‑minute applicants. The result for Marist College has been a more efficient admissions pipeline, improved applicant experience, greater exposure to prospective students, and faster, more coordinated review and communication — capabilities that support enrollment goals, outreach to working adults, and Marist’s diversity and retention initiatives.

Marist College

Kelly Holmes

Dean of Graduate Admission