Case Study: Peru State College achieves scalable, targeted recruitment marketing with Liaison's Enrollment Marketing Platform (EMP)

3 Tips to Stretch Your Recruitment Marketing Resources

Peru State College, Nebraska’s first college serving about 2,400 students, needed to stretch limited recruitment marketing resources while maintaining a strong brand and social presence. To tackle this challenge, Peru State partnered with Liaison and implemented Liaison’s Enrollment Marketing Platform (EMP) to support targeted outreach and campaign management.

Leveraging Liaison’s EMP plus a student-intern content model and hands-on support from Liaison’s client success team, Peru State rolled out segmented, multi-channel campaigns and optimized forms and workflows. The solution scaled their marketing efforts, improved message relevance and personalization for different prospect groups, and increased operational efficiency—helping the college better engage prospective students while making more effective use of limited staff resources.

Peru State College

Cindy Cammack

Director of Admissions