Case Study: Defiance College increases new student enrollment nearly 80% with Liaison Enrollment Marketing

How Defiance College Increased New Student Enrollment Nearly 80% With Liaison Enrollment Marketing

Defiance College was struggling with fragmented recruitment efforts, limited personalization, and poor return on investment from multiple vendors. The college wanted a partner that could help improve enrollment marketing, and it turned to Liaison Enrollment Marketing Platform (EMP) and related services.

Liaison helped Defiance College centralize prospective student data, use predictive analytics for search strategy, and run targeted outreach through email, print, and digital campaigns. With Liaison, the college said new student enrollment increased nearly 80%, applications rose 29.6%, acceptances climbed 40%, deposits rose 79%, and the discount rate dropped by 13 points.

Defiance College

Jeremy Taylor

Vice President for Enrollment Management