Case Study: O'Neill Europe achieves rapid consolidation to a single EDI platform and $200K annual savings with Liaison Technologies

O’Neill Europe Consolidates its Diverse Range of Applications and Databases onto a Single, Easy-to-Use Platform in Just Two Months.

O’Neill Europe, the regional arm of the iconic surf and lifestyle brand, faced a highly decentralized supply chain with 34 country distributors and more than 50 disparate systems. The lack of centralized order tracking, confirmations and invoicing made forecasting and stock replenishment unreliable, leading to lost sales, potential overstock returns and a direct risk to profitability.

In just two months O’Neill implemented Liaison Technologies’ ECS and Delta to consolidate applications and databases onto a single EDI/EAI platform. The company reduced its landscape to five core systems and one central warehouse, enabled real‑time retailer and supplier connectivity, and now processes about a million files a year. The changes improved visibility and forecasting, cut manual work, sped partner onboarding to two weeks and generated immediate savings (including $200,000 annually from warehouse consolidation), with ongoing efficiency and profit gains.

O'Neill Europe

Richard Van Der Hoek

European Integrations Manager