Case Study: O2 achieves world-class inventory reduction and improved product availability with Liaison Technologies' cloud-based integration platform

O2 UK Cuts Owned Inventory to World-class Levels with the Help of Liaison Technologies’ Cloud-based Data Integration Platform

O2, one of the UK’s leading mobile and broadband providers with over 23 million customers, faced rising pressure to reduce millions of pounds of inventory and improve forecasting in a highly competitive retail market. Reliance on email to share sales, inventory and forecasts with suppliers produced stale, error-prone data, leading to excess stock, capital lock‑in and the risk of losing sales when popular devices were out of stock.

O2 deployed Liaison Technologies’ cloud-based B2B Integration Platform and the LENS monitoring tool to consolidate supplier and internal data, give real-time visibility, and allow suppliers to access forecasts directly. The result was faster supplier onboarding, stronger collaboration, world‑class inventory levels across the Telefonica group, reduced days of stock, improved availability for customers and lower capital tied up in excess inventory.

O2

Giles Scrafton

IT Application Manager