Case Study: Pharmaceutical & Life Science firm achieves unified global web analytics and faster marketing insights with Liaison Technologies

Large Pharmaceutical Gains Significant Insight into Digital Marketing Performance with Liaison’s Web Analytics Platform

A global pharmaceutical company needed a better way to measure digital marketing effectiveness across websites, banner ads and social channels. With campaign metrics scattered across multiple analytics platforms (Google, Facebook, YouTube, Bing, etc.), the marketing team had no unified view and relied on visiting provider sites or agency reports; they also wanted a scalable, future-proof solution to protect their analytics investment.

Liaison delivered a cloud-based, platform-as-a-service web analytics solution that pulls data from seven providers, harmonizes it into a single data model, and exposes it through a thin dashboard for reporting, custom filters, graphs and data export. The result was faster, more reliable insight and higher user confidence, enabling the client to identify region- and product-level performance, reallocate marketing spend to revenue-driving initiatives, and reduce overall campaign costs.