Case Study: a global hospitality tech company launches a new brand in under three months with Liaison Creative

Global Hospitality Tech Company launches new brand identity in under 3 months with Liaison Creative

A major healthcare technology company faced the daunting challenge of spinning off its financial decision support software division into a new, independent sub-brand. They needed to develop a complete new brand identity and marketing strategy from the ground up, so they turned to the vendor Liaison Creative + Marketing for support.

Liaison embedded a seasoned fractional marketing strategist who led a team to implement the new brand identity, website, and lead-generation campaigns. The solution was launched in under three months at a fraction of the cost of a traditional agency, providing significant savings and allowing the customer to expand its marketing efforts sooner than anticipated.