Case Study: Fortune 100 Marcom Manager achieves faster, lower-cost web banner production with Liaison Creative

Fortune 100 Marcom Manager cuts web banner costs by 94% with Liaison Creative

A global technology company was spending over $200 per web banner through their traditional agency, facing high costs and slow turnaround times. Liaison Creative + Marketing identified this opportunity for significant savings and efficiency improvements.

Liaison deployed a Micro Team of creatives, providing the talent, equipment, and software needed to produce the banners internally. This solution cut costs by 94% and reduced average turnaround time from over two weeks to under 12 hours. Liaison Creative + Marketing enabled the client to launch marketing campaigns more quickly with higher quality content, saving hundreds of thousands of dollars.