Case Study: Myrtle Beach International Airport achieves a huge uptick in travel with LHWH Advertising & PR’s "MYR>OMG" campaign

Myrtle Beach International Airport boosts travel awareness with LHWH Advertising & PR and wins Best Travel Campaign

Myrtle Beach International Airport had experienced significant growth in its air service but found that both inbound and outbound travelers had very little awareness of these new flight options. The airport engaged LHWH Advertising & PR to develop a marketing campaign to address this challenge and increase public awareness of the expanded routes and destinations available.

LHWH created an aggressive "MYR>OMG" campaign, which used compelling imagery and lively copy to highlight the airport's 50 non-stop destinations. This approach resulted in a huge uptick in travel out of MYR and the campaign was named the nation's Best Travel Campaign. LHWH's work contributed to the airport's continued staggering growth and its recognition as "Best Small Airport" by USA Today.

Myrtle Beach International Airport