Case Study: McLeod Health achieves award-winning mobile website usability with LHWH Advertising & PR

McLeod Health wins Best Mobile Website in the Nation with LHWH Advertising & PR

McLeod Health partnered with LHWH Advertising & PR to redesign its website, with a specific challenge of making its vast content easily accessible on mobile devices. A key priority identified through analytics and physician consultation was streamlining the process for users to search for a doctor on their mobile phones.

LHWH implemented a mobile-first design strategy featuring a centrally prominent "Find a Doctor" button with an advanced search engine. This solution allowed users to easily search and filter results by multiple criteria. The project was a major success, with the mobile site attracting millions of annual visitors and, most notably, being named Best Mobile Website in the Nation in the Mobile Web Awards.

McLeod Health