Case Study: Duplin Winery boosts e-commerce sales with LHWH Advertising & PR

Duplin Winery recovers revenue and drives e-commerce growth with LHWH Advertising & PR

Duplin Winery, the largest winery in the south, faced a critical challenge when the COVID-19 pandemic forced the closure of its two retail locations and pressured its grocery store sales. This created an immediate need to pivot and significantly increase online revenue. LHWH Advertising & PR was engaged to help address this challenge.

LHWH planned and executed a multi-market digital campaign directed at multiple target audiences. Their approach utilized a real-time dashboard and weekly reporting to optimize creative executions, supported by a robust, brand-centric social media strategy. The results were impressive, driving a substantial number of trackable e-commerce transactions and new wine club memberships, which recovered revenue and exceeded all expectations.

Duplin Winery