Case Study: Broadway at the Beach boosts its brand with LHWH Advertising & PR

Broadway at the Beach wins 13 national awards with LHWH Advertising & PR

LHWH Advertising & PR was engaged by Broadway at the Beach, a premier South Carolina tourist destination, for a revitalization campaign. The challenge was to rebrand the property after its owner, Burroughs & Chapin, made significant additions like a new Dave & Buster's and a Ferris wheel. The goal was to communicate that there was more for families to experience and to give the attraction a fresh, updated image.

The solution from LHWH was a multichannel "IMAGINE MORE" branding campaign. This approach used a TV spot, outdoor and digital advertising, social media, and print ads, all centered on the theme of "More." The campaign was highly successful, winning 13 national awards, including the title of Best Travel Online Campaign in the nation, effectively signaling a successful revitalization to visitors.

Broadway at the Beach