Case Study: Olymel achieves a stronger premium brand presence with LG2

Olymel wins back local palates with LG2’s brand redesign

The customer Olymel, a food and beverage company, faced the challenge of harmonizing its brand image with its product quality. They needed to shift their perception from being a generic commodity to becoming a benchmark of trust and transparency in the consumer packaged goods industry. To address this, they engaged the vendor LG2 for services in design and strategy.

LG2 implemented a solution by completely redesigning Olymel's logo and packaging with a minimalist approach. This involved removing illustrations and photos to let the raw meat quality speak for itself, using a deep blue block for recognition and gold lettering for premium cuts. The result was exceptional commercial growth for Olymel, transforming the brand into an industry icon. LG2's work forged lasting consumer trust and achieved a dominant shelf presence that won back local palates.

Olymel