Case Study: Groupe MAG boosts sales and shelf presence with LG2's bold packaging and branding

Groupe MAG boosts Quebec sales 161.5% with Lg2

Groupe MAG, a Quebec-based agri-food company specializing in mayonnaise and sauces, faced the challenge of breaking into a market dominated by major brands with larger budgets. Their goal was to transform their product from a convenience item into a sought-after brand. The vendor, LG2, was enlisted to provide strategy, packaging, branding, design, and advertising services to help them stand out.

LG2's solution centered on creating high-impact, luxury-inspired black packaging that served as a primary communication channel, giving the product a bold and premium aesthetic. They adopted a witty and direct tone to foster an emotional connection and convey that local tastes better. This approach resulted in explosive growth for Groupe MAG, with sales increasing by 161.5% in Quebec and shelf turnover doubling within a year, leading to prominent placement in major retail chains.

Groupe MAG