Case Study: Englobe unifies its brand and digital experience with LG2

Englobe unifies 14 subsidiaries under one brand with Lg2

Englobe, a Quebec-based leader in environmental and engineering services for over 60 years, faced a challenge after a period of international expansion. The various brand identities and corporate cultures of its newly acquired subsidiaries diluted Englobe’s essence both internally and externally. The company engaged the vendor LG2 to help unify all its firms into a cohesive whole and renew its founding family spirit, utilizing LG2's services in strategy, branding and design, and digital experience.

LG2 developed a 360° brand strategy focused on Englobe’s unifying human skills rather than its technical prowess. The solution included new corporate values, a unifying visual identity with symbolic graphic elements, and a modern, user-friendly website that brought all 14 subsidiaries together. The new brand image instilled a strong sense of pride and belonging among employees, who enthusiastically embraced the change, and for the first time, the company successfully projected a unified image that reflected the work its talent actually does in the field.

Englobe