Case Study: Nido Living builds trust and enters Spain’s PBSA market with LF Channel

Nido Living achieves 96% room-booking satisfaction in Spain with LF Channel

Nido Living, a leading European operator of student residences, faced the challenge of entering the highly competitive Spanish market. They needed to build trust and increase visibility among investors, partners, students, and families to establish themselves against well-established local players. They partnered with the vendor LF Channel for a Public Relations solution.

LF Channel implemented a tailored, three-phase PR strategy to build a coherent narrative and secure top-tier media positioning. This approach successfully established Nido Living as a trusted and aspirational brand in the sector. The results included strong media visibility and a stellar reputation, with a satisfaction rate of over 96%. This growth in trust translated directly into business expansion, growing their presence from one residence to four with 1,803 beds available.

Nido Living