Case Study: Avast boosts digital privacy adoption in Spain with LF Channel

Avast reaches 1.2 billion people with LF Channel's #AcceptAllCookies campaign

Avast, a cybersecurity software company, partnered with LF Channel to address a critical challenge in the Spanish market. Most of the population was unaware of internet risks and did not use security software, preventing Avast from scaling. The challenge was to educate a non-technical audience about digital cookies and convert that awareness into adoption of Avast's paid products.

LF Channel implemented a 360º campaign under the creative concept #AcceptAllCookies, which used the metaphor of sweet cookies to explain the technical topic. The strategy included influencer collaboration, educational videos, PR outreach, and an experiential event for journalists. This solution led to a measurable increase in Avast software downloads in Spain, successfully expanding its reach beyond a tech niche to the mass market. The campaign also garnered significant visibility, winning two awards.

Avast