Case Study: Vibenomics scales in-store audio advertising with Lexmark Optra Edge

Vibenomics scales to 20,000 locations with Lexmark

Vibenomics, a leader in in-store retail media, needed to scale its audio advertising network to tens of thousands of global retail locations. Their existing consumer-grade infrastructure lacked the reliability and remote management capabilities required, risking device failure and slow rollouts. To address this challenge, they partnered with Lexmark.

Vibenomics adopted the Lexmark Optra Edge platform, which provided enterprise-grade devices and remote management. This solution reduced site setup time to just 15 minutes, minimized downtime, and ensured 24/7 uptime. With Lexmark, Vibenomics successfully scaled to over 20,000 locations, guaranteeing reliable ad delivery for their clients.

Vibenomics