Case Study: Northern Tool + Equipment speeds signage installation with Lexmark’s Print and Digital Signage solution

Northern Tool + Equipment cuts signage setup from 8–12 hours to 2 hours with Lexmark

Northern Tool + Equipment faced a significant challenge in managing its in-store signage, which was shipped in many random batches and required a full day or more for employees to sort and install. According to their Director of Retail Merchandising, this manual process was a drain on productivity and morale. To address this, the retailer turned to Lexmark for its Print and Digital Signage solution.

Lexmark's solution, centered on its Publishing Platform for Retail, dramatically streamlined the process. Employees can now print signs directly from a mobile device by scanning an item, reducing installation time from 8-12 hours to about two hours. Lexmark's technology has not only saved considerable time but also improved the store conversion metric by freeing employees to focus more on customers.

Northern Tool + Equipment