Case Study: Elkjøp cuts signage lead times from weeks to seconds with Lexmark

Elkjf8p slashes signage lead times from 3 weeks to seconds with Lexmark

ELKJØP, a leading Nordic consumer electronics retailer with over 400 stores, faced a challenge in efficiently creating and managing accurate in-store signage for its thousands of products and frequent promotions. Their process was slow and relied on third-party suppliers for pre-printed materials. To streamline this and free up staff to focus on customers, ELKJØP partnered with vendor Lexmark to implement its Publishing Platform for Retail and In-Store Publisher solutions.

Lexmark's solution enabled ELKJØP's in-store teams to create and print all signage directly from any workstation, slashing lead times from weeks to seconds. This shift to in-store printing resulted in significant cost savings, greater accuracy through backend system integration, and ensured brand consistency. The measurable impact for ELKJØP included reduced printing and distribution costs, less waste, and more time for staff to dedicate to customer service.

ELKJØP