Case Study: Angling Direct boosts in-store promotions and customer engagement with Lexmark Connected Retail Solutions

Angling Direct cuts promotional setup time from 2 weeks to 2 minutes with Lexmark

Angling Direct, the UK's leading fishing tackle retailer, faced challenges with its manual, sticker-based pricing system which was time-consuming and offered poor promotional agility. To modernize operations and enhance the customer experience, they partnered with Lexmark to implement its Connected Retail Solutions.

Lexmark implemented its Publishing Platform for Retail, LEAP, and Vision AI for Retail. This suite of solutions enabled centralized control for rapid promotions, digital integration for on-the-spot material generation, and camera-based analytics. As a result, Lexmark helped Angling Direct reduce promotional setup time from two weeks to two minutes, double sales in early trials, and increase conversion rates from 26% to 44%.

Angling Direct