Case Study: VGM & Associates achieves increased market share and improved sales targeting with LexisNexis Risk Solutions

VGM & Associates (VGM) and Its Members Increase Market Share and Improve Sales Targeting With Medical Claims-Based Intelligence and Provider Reimbursement Insights From LexisNexis® Risk Solutions

VGM & Associates is the nation’s largest member service organization for post-acute care, supporting over 2,500 providers and nearly 7,000 locations. Its members needed more granular, timely intelligence—detailed physician prescribing and referral volumetrics for DMEPOS, market-share by product at state and county levels, and visibility into commercial payer reimbursements—to better target sales, evaluate new markets, and quantify opportunities.

VGM delivered VGM Market Data powered by LexisNexis MarketView, transitioning to a web-based platform with near-real-time claims and added Provider Reimbursement Insights (PRI). The solution enabled state- and county-level analysis, identification of high-prescribing physicians, and payer-rate comparisons, improving market assessments and sales targeting; members reported clearer go-to-market strategies and measurable benefits, including DASCO HME’s estimated 5–8% year-over-year sales growth.

VGM & Associates

Dave Lyman

Senior Vice President of Sales and Member Success