Case Study: Roswell Park Cancer Institute achieves targeted, efficient physician outreach with LexisNexis Risk Solutions' MarketView

Roswell Park Cancer Institute uses LexisNexis® MarketView™ for Precision Physician Outreach

Roswell Park Cancer Institute, a longstanding cancer center in New York, faced inefficient physician outreach because its team lacked insight into which practitioners were actually treating the patients they wanted to attract. With limited data, liaisons could not prioritize high-value relationships, leading to wasted time and outreach spend.

RPCI adopted LexisNexis MarketView, a claims-based market intelligence solution, to map practitioner networks, trace referral pathways (including PCP‑to‑specialist links), and calculate provider loyalty metrics. This allowed the team to segment physicians, tailor messaging, focus outreach on high-impact providers, and improve the efficiency and precision of their referral-generation efforts.

Roswell Park Cancer Institute