Case Study: Halyard Health achieves 278% ROI and 50% product growth with LexisNexis Risk Solutions' MarketView™

Medical Device and Products Manufacturer Builds on its 278-Percent ROI on MarketView™, Achieving Even Greater Growth and Unexpected Benefits

A large manufacturer of medical devices and infection‑prevention products engaged LexisNexis after realizing a 278% ROI from MarketView™ and to tackle a major growth challenge: increasing sales and market share for a pain‑management device. The company needed more granular, physician‑level targeting and insight than its internal data and “tribal knowledge” could provide.

Using MarketView’s integrated physician claims and Provider MasterFile data, the team segmented the market, identified high‑value physicians and hospitals, loaded prioritized opportunities into its CRM, and pushed them to reps. The company met its revenue goals and achieved 50% growth in the key product category in year one, renewed and expanded use of the tool across product development and territory alignment, added new sales regions and reps, and improved rep productivity and market share.

Halyard Health