Case Study: Emirates Skywards achieves real-time fraud protection and safeguards loyalty miles with LexisNexis Risk Solutions (ThreatMetrix)

LexisNexis® ThreatMetrix® Helps Safeguard Emirates Skywards Customer Loyalty Program

Emirates Skywards, the loyalty program of Emirates Airline, needed to protect member accounts, personal data and the monetary value of accrued miles from account takeover and unauthorized redemptions while preserving a low‑friction experience for legitimate members. The program also sought to move from reactive, exception-based fraud monitoring to proactive, near‑real‑time detection.

By deploying LexisNexis ThreatMetrix, Emirates Skywards leverages global digital identity intelligence (including Digital Identity Network, SmartID, TrueIP and Persona ID) to detect anomalies, distinguish trusted from high‑risk behavior, and block suspicious activity in near real time. The result is effective prevention of unauthorized access and redemptions, fewer false positives and manual reviews, and a smoother experience for genuine members.

Emirates