Case Study: paysafecard.com achieves more than 90% reduction in fraud-to-sales ratio with LexisNexis Risk Solutions (ThreatMetrix)

LexisNexis ThreatMetrix Helps paysafecard Reduce Fraud-To-Sales Ratio By More Than 90% During Six-Year Partnership

paysafecard, a global prepaid online payment provider serving 50 markets with vouchers sold at over 650,000 outlets and an online account service, faced escalating attacks from fraudsters reusing stolen credentials. The company needed to comply with anti‑money‑laundering rules, detect and stop fraudulent payments, validate transactions both online and offline, and cut fraud losses and operational costs—all while minimizing friction for legitimate customers.

By deploying LexisNexis ThreatMetrix’s layered, near‑real‑time fraud defense—including Trust Tags, Behavioral Biometrics, Persona ID and Smart Rules—paysafecard was able to accurately separate trusted users from fraudsters and reward positive behavior. Over six years this drove strong outcomes: more than 90% of users rated as trusted, fraud‑to‑sales falling from 73 to 2.3 basis points, transaction volumes more than doubling, and false positives dropping by about 70%, yielding lower costs and a smoother customer experience.

paysafecard.com

Hany Razi

Head of Global Financial