Case Study: Large U.S. Retailer achieves a frictionless online experience and accurate fraud detection with LexisNexis Risk Solutions

LexisNexis® Risk Solutions Supports Retailer’s Omnichannel Vision by Reducing Online Friction for Trusted Customers and Accurately Detecting Fraud

A large U.S. retailer shifting its business toward e‑commerce and an omnichannel customer journey needed to streamline checkout and reduce online friction for trusted customers while accurately detecting and blocking fraud. The retailer faced complex legitimate behaviors (e.g., B2B accounts with multiple users across locations) that could be misclassified as fraud, so it required a solution that would recognize genuine users, lower false positives, and protect high‑risk touchpoints in near real time.

LexisNexis Risk Solutions deployed its Digital Identity Network and ThreatMetrix platform—using policy optimization, Smart ID, Trust Tags, Smart Rules, Smart Learning and Champion Challenger testing—to build richer profiles of trusted behavior and apply tailored, risk‑based decisioning. The program delivered a 4% false positive rate, a 25% reduction in false positives in validated tests, a projected ~$19M annual fraud prevention benefit, improved fraud detection, and a more frictionless online experience for trusted customers.