Case Study: DAZN achieves reduction in free-trial abuse and fraudulent account activity with LexisNexis Risk Solutions (ThreatMetrix)

LexisNexis® Risk Solutions Partners with DAZN®, the Largest, Fastest Growing Global Sports Streaming Service

DAZN, the largest and fastest-growing global sports streaming service, offers free trials in most markets to attract new subscribers but faced growing risk from fraudsters and bots abusing consecutive trials, creating fraudulent accounts and reselling access. As DAZN scaled into new markets, it needed to protect revenue and content without adding friction for genuine customers.

LexisNexis Risk Solutions deployed ThreatMetrix digital identity intelligence to detect and block fraudulent registrations and account use in near real time, including low‑and‑slow bot activity, by linking signals across the Digital Identity Network. The result: DAZN can continue offering free trials while reducing fraud losses from non‑payment and stolen cards, lowering false positives and preserving a frictionless experience for legitimate subscribers.

DAZN

Mahmoud El-Azzeh

Head of Product Payments