Case Study: a leading gambling company increases detection of problem punters with LexisNexis Risk Solutions ThreatMetrix

LexisNexis® Risk Solutions Helps a Leading Gambling Company Recognize Punters Looking to Unfairly Game the System

A leading gambling company faced the challenge of differentiating its legitimate customers from fraudsters attempting to manipulate bets, engage in match-fixing, or re-enter the platform using stolen credentials. They needed to block these problem punters and players from restricted locations in near real-time without negatively impacting the experience of their good, trusted customers. To address this, they turned to LexisNexis Risk Solutions for its ThreatMetrix digital identity intelligence.

LexisNexis Risk Solutions implemented its ThreatMetrix solution, which leverages the global shared intelligence of the LexisNexis Digital Identity Network. This technology analyzes connections between devices, locations, and anonymized personal information to create a unique digital identity for each user, allowing for the near real-time detection of suspicious behavior. As a result, the gambling company increased its identification of problem punters by 50% and successfully blocked unwanted play without affecting its legitimate customers.