Case Study: NewDay reduces fraudulent credit-card applications by 70% with LexisNexis Risk Solutions' ThreatMetrix

LexisNexis® Risk Solutions Enables NewDay to Increase Fraudulent Application Detection to 70%

NewDay, a major UK card issuer serving near-prime and co‑brand markets (brands include Aqua, Marbles and Opus), was being heavily targeted by fraudsters using stolen identity credentials to open accounts—at one point as many as 70% of applications were fraudulent. Relying on static bureau checks was ineffective, and NewDay needed a near‑real‑time, holistic way to separate legitimate customers from impostors while protecting customers’ established credit and supporting instant online card activation.

By deploying LexisNexis® ThreatMetrix® digital identity intelligence, NewDay gained global shared intelligence, device and network signals (including Smart ID and proxy‑piercing), and customizable rules to spot evolving attack patterns in near real time. The solution reliably detected fraud at application, reduced fraudulent applications by about 70%, cut review time, prevented compromise of good customers’ credit, and improved the application experience for legitimate users.

NewDay

Kate Dunckley

Senior Fraud Strategy Manager