Case Study: Large U.S. Restaurant Chain achieves fewer account takeovers and chargebacks with LexisNexis Risk Solutions

LexisNexis® Risk Solutions Blocks Identity Testing Attacks on Restaurant Chain’s Mobile App

A large U.S. restaurant chain launched a mobile app with a complimentary item for new account sign-ups but quickly faced rampant incentive abuse and organized fraud: customers and criminal rings created multiple accounts, attempted account takeovers, and tested stolen payment credentials, causing chargebacks and risking customer experience. The company needed a way to stop fraud while keeping the app simple and friction-free for legitimate users.

By deploying LexisNexis ThreatMetrix digital identity intelligence to build unique digital identities and analyze device, location and connection signals in near real-time (including Smart ID and proxy‑piercing), the chain could flag, step-up or block high‑risk logins and adjust rules rapidly. The result was a significant drop in account takeovers and chargebacks and accurate identification of incentive abusers, allowing the brand to protect revenue while preserving a smooth experience for trusted customers.