Case Study: Northeast-Based Infusion Therapy Provider achieves targeted referral growth with LexisNexis Risk Solutions

LexisNexis® Health Care data delivered within PlayMaker CRM® sales platform

LexisNexis Risk Solutions and PlayMaker CRM helped a Northeast-based home infusion therapy provider facing intense competition in the post-acute market. The provider’s growth was limited because patients rely on physician referrals, and the sales team lacked accurate, actionable data to identify which doctors and facilities were sending—or not sending—patients for prioritized niches like IVIG and antibiotics.

Integrating LexisNexis MarketView claims and provider data into PlayMaker’s CRM (TargetWatch) let the team pinpoint top referrers, identify clinical influencers, and customize searches by therapy type. The outcome was more targeted outreach, prioritized prospects, measurable ROI on sales assignments, discovery of new referral opportunities, and improved strategic planning and sales productivity.