Case Study: Leading Multi-Line Carrier Company achieves 7x higher lead conversion with LexisNexis Risk Solutions' Lead Optimizer

Insurance Carrier Identifies Leads 7x More Likely to Convert with LexisNexis® Lead Optimizer

A national multi-line insurer writing over $1.5 billion in annual premium was generating plenty of website leads but struggled with incomplete, inaccurate and duplicate contact information. Agents and call-center staff spent excessive time verifying and prioritizing prospects, causing fatigue and inefficient marketing spend.

The carrier implemented LexisNexis® Lead Optimizer using LexID® to consolidate identity data and added predictive models to score and segment leads. As a result, 10% of leads were flagged as lower priority, allowing focus on the remaining 90%; high-scoring leads converted at a rate seven times greater than low-scoring leads (1 in 15 vs. 1 in 104), boosting marketing efficiency and ROI.