Case Study: Leading Life Science Company boosts provider-data accuracy and sales targeting with LexisNexis Risk Solutions

How one life sciences company discovered issues in its data that were limiting its success

LexisNexis Risk Solutions worked with a pharmaceutical manufacturer (Company X) whose salesforce depended on a mixed internal/external provider database that was up to half inaccurate or incomplete. Reps faced wrong contact details, missing HCP–HCO affiliation data and wasted time calling inactive, duplicate or sanctioned practitioners from a 62,000‑record call list—undermining their ability to identify and prioritize high‑value targets.

A LexisNexis data‑quality health check uncovered ~10% invalid records, ~19,800 missing high‑value HCPs and nearly 29,500 inaccurate listings. LexisNexis recommended cleansing, enriching and maintaining the data using its Provider Data MasterFile™ and Provider Data Enhancements™, validating NPIs and affiliations, and applying analytics—adding 1,500+ top‑tier targets (a >30% increase in the top 4 deciles). The cleaned, enhanced and regularly updated database improved rep efficiency, precision targeting and the potential to increase sales and market share.