Case Study: Doximity achieves scalable, measurable hospital ROI and improved client retention with LexisNexis Risk Solutions' MarketView

How Doximity leverages LexisNexis® Risk Solutions de-identified claims data, MarketViewTM, to better quantify value for its hospital clients

Doximity, the leading digital platform for U.S. medical professionals, needed a way to quantify the impact of its referral-building programs for hospital clients. The company sought comprehensive, near–real-time medical claims data to identify physician referral networks before and after campaigns, build a scalable ROI model, and strengthen client retention by demonstrating measurable downstream value.

By partnering with LexisNexis Risk Solutions and using de-identified MarketView claims data, Doximity gained on-demand access to the insights needed to run automated, customizable ROI reports internally. The solution revealed net new referring-provider relationships and tied marketing efforts to revenue—examples include Keck Medicine (43 net new referrers; 18:1 ROI) and Ochsner Health (30:1 ROI)—helping Doximity improve client retention, NPS, and offer a compelling value‑added service.

Doximity

John Schoenleber

Director of Product Management