Case Study: Global Market Research Firm achieves reduced fraud and preserved survey data integrity with LexisNexis Risk Solutions

Global Market Research Firm Reduces Fraud by Preventing Illegitimate New Accounts

A leading global market research firm that collects survey responses via web, mobile and phone faced a surge in fraud: criminal actors created illegitimate new accounts to harvest incentive payments and distort survey data, resulting in inconsistent results, high payouts and risk to the firm’s reputation. The company needed a global, low-friction way to stop fraudulent registrations while preserving access for legitimate respondents.

The firm deployed LexisNexis Risk Solutions’ ThreatMetrix and the Digital Identity Network to build anonymized digital identities and passively authenticate users in near real-time. This allowed accurate detection and blocking of fraudulent account requests, reduced incentive payouts and fraud losses, and preserved the quality and legitimacy of survey data without adding friction for genuine participants.