Case Study: Global Ecommerce Merchant prevents 50% of fraud (72% hit rate) with LexisNexis Risk Solutions' Emailage

Global Ecommerce Merchant Prevents 50% of Fraud with a 72% Hit Rate

A global ecommerce merchant with more than $50 billion in annual revenue needed to scale fraud prevention across 100+ countries and channels without adding customer friction. The company required a solution that used limited personal data, kept false positives low, and integrated quickly to support expedited approvals and reduced manual review.

They implemented LexisNexis® Emailage®, beginning with batch file uploads and moving to an automated API that cross-validated email and IP data. The approach cut manual review to 1%, auto-approved 42% of transactions, detected 50% of fraud with a 72% hit rate in the high-risk band, prevented $19 million in fraud over 12 months, delivered a 35x ROI and reduced costs by roughly 50%.