Case Study: Leading Pharmaceutical Company achieves improved field intelligence and expanded sales reach with LexisNexis Risk Solutions

Boosting field IQ to increase sales

LexisNexis Risk Solutions partnered with a top‑10 pharmaceutical company to improve field intelligence for oncology sales reps. Facing a complex, team‑based care environment, reps needed local insight into how cancer patients are managed, who influences treatment decisions, which physicians see the most patients, and which providers act as key opinion leaders.

LexisNexis used provider, claims and public‑records data to map provider relationships, identify care teams and pinpoint physicians who lead multiple teams. These insights let reps target teams rather than lone physicians, accelerate onboarding in new territories, expand their networks across care teams, and improve prospecting and sales conversations—producing faster engagement and better‑qualified leads even where direct ROI is hard to quantify.