Case Study: Major Multi-Hospital Health Organization achieves reduced recruitment costs and improved physician outreach with LexisNexis Risk Solutions

Accurate provider data for physician recruitment cuts costs and improves outreach

A major Texas multi-hospital health system—an $8 billion organization operating 48 hospitals and more than 1,000 patient access points in a metro market of about 7 million people and roughly 10,000 doctors—faced critical physician recruitment and outreach challenges because its provider data was outdated. Relying on state medical license board records (often stale—50% outdated after 18 months) produced inaccurate contact info, unclear physician identification without NPIs, wasted direct-mail for CME and PR, and impaired manpower planning and network management.

The system implemented LexisNexis® Provider Data MasterFile, a consolidated dataset covering 8.5 million practitioners and 1 million organizations with NPIs, geocoding and relationship mapping. The health system used the MasterFile to make confident, data-driven recruitment decisions, dramatically cut returned-mail rates (from over 80% in one instance to about 10%), reduce mailing costs, improve patient care referrals, and achieve a strong, measurable ROI.