Case Study: a mid-size Canadian law firm boosts business development with LexisNexis Legal InterAction

Leading Mid-size Canadian Law Firm - Customer Case Study

A mid-size Canadian law firm was struggling with an ineffective, high-maintenance CRM system that had cost $500,000 over five years and saw virtually no adoption from its lawyers. The firm's new director of business development and marketing determined the system was incapable of supporting their business development goals and chose to replace it with the InterAction CRM solution from vendor LexisNexis Legal.

The solution implemented by LexisNexis Legal, InterAction, provided the firm with reliable, up-to-date relationship intelligence. Following a focused implementation that included extensive data cleaning and one-on-one training, the firm achieved a high attorney adoption rate. The results included a clean database of 10,000 companies and 25,000 contacts, more effective and targeted marketing programs, and increased attendance at firm events while inviting fewer guests.